No matter how much we may try to ignore it, human communication always has an opinion during standard individuals and groups. These groups have been positioned historically, politically, economically, and socially. The state of affairs is neither bad nor good. It simply is, what it is. Bias is a small word that identifies the collective influences of the entire context of a message.
Politicians are certainly biased and overtly so. They belong to parties and support policies and ideologies. While they may think their own ideologies are simply common sense, they sometime forget that they speak from political positions.
Journalists, too, speak from political positions but usually not overtly so. Journalistic ethics are objectively and fairly strong influences in their line of business. But journalistic impartiality is not to spot neutrality of viewpoint. Instead, a journalist attempts to be objective by two methods. One method is fairness to those concerned with the news and the second method is a professional process of information gathering that seeks fairness, completeness, and accuracy. As we all know, the ethical heights the media set for themselves are not always reached. But, all in all, like politics, it is an honorable profession practiced, for the most part, by people trying to do the right thing.
The press is often thought of as a unified voice with a distinct bias. I believe journalism often do what they do without reflecting upon the meaning of the premises and assumptions that support their practice. I think they need to begin reflecting upon journalistic practice by noticing that the press applies a narrative structure to unclear events in order to create a rational and causal logic of events.
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